Experience Kissimmee: Telling the Story of a Destination with a Big, Bold Heart

Experience Kissimmee is the official tourism authority for Osceola County, Florida, charged with a responsibility that extends well beyond attracting visitors. At its core, the organization exists to tell the story of Kissimmee, a destination shaped by growth, cultural richness, and a community-first spirit that continues to define Central Florida.

Over the decades, Kissimmee has evolved from a collection of roadside attractions into one of the world’s most recognizable vacation destinations. Tourism and hospitality have long served as the backbone of the local economy, creating jobs, supporting small businesses, and generating revenue that benefits residents across Osceola County. Experience Kissimmee plays a central role in stewarding that growth thoughtfully, ensuring the destination’s success remains closely tied to community wellbeing.

Today, Experience Kissimmee leads strategic marketing efforts across leisure travel, meetings and conventions, and sports tourism, connecting domestic and international audiences with the experiences that make the destination distinct. From family vacations and group travel to large-scale sporting events and meetings, the organization works to inspire visitation that reflects the full breadth of what Kissimmee has to offer.

That work is made possible through close collaboration with more than 1,000 industry partners, including hotels, vacation home managers, attractions, restaurants, and local businesses. Together, these partnerships help elevate Kissimmee’s visibility in core international markets and emerging regions alike, while ensuring the economic impact of tourism is felt throughout the community.

Location has long been one of Kissimmee’s strengths. Just 25 minutes from Orlando International Airport (MCO), the destination offers convenient access to Central Florida’s most iconic attractions, including Walt DisneyWorld® Resort, Universal Orlando Resort, SeaWorld® Parks and Resorts™, and LEGOLAND® Florida Resort. At the same time, Kissimmee stands apart with experiences that invite visitors to slow down and explore beyond the theme parks.

Outdoor adventures are woven into the destination’s identity, from airboat rides at the headwaters of the Everglades to drive-thru safaris, fishing excursions, zip lining, hot air balloon rides, and championship golf courses. A growing dining scene, vibrant entertainment districts, eclectic shopping, and restorative spas round out an experience that balances energy with ease.

As the destination continues to grow, Experience Kissimmee remains focused on sharing a story rooted in authenticity, inclusivity, and connection. By welcoming travelers from around the world while investing in the community that calls Kissimmee home, the organization helps ensure tourism remains a force for good, now and for years to come.

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